However, even when you're dealing with a completely honest personality-which you are, the majority of the time-you're simply swapping one opinion for another.įact is, people watch games to see and hear what other people make of them. The fear of raw footage and the democratisation of comment on it is undoubtedly why several publishers have offered online personalities kick-backs to say positive things about their games (opens in new tab). It’s a much more real, visceral experience.” While it's true that raw footage presents a more honest look at games than pre-rendered trailers, or pre-approved marketing messages, I think it's naive to describe Streams as more real. “Getting direct feedback from a broadcaster that you admire is a far cry from forming an opinion based on an over-produced trailer. “The viewer gets the raw, real view of the gameplay without any embellishment,” says DiPietro. People love watching stuff, and they love talking about what they've seen. Speaking to me before the deal, Matthew DiPietro, VP of Marketing for Twitch (opens in new tab) puts it very simply: “Gamers are social by nature, video is their native language, and Twitch is the platform where they connect.” Ok, that's a very 'marketing' response, but it makes an excellent point. This social aspect of watching games has lead to a meteoric rise in popularity for Twitch, which has recently been sold to Amazon for almost $1billion. “Viewers will watch the story unfold as their favourite YouTuber makes the choices and experiences the game, and then they will take to the comments section and share the experience with everyone else viewing.” It's about living vicariously via someone you admire, using them to create stories on top of stories, and sharing that fantasy with like-minded people. “They are experiencing the story of the game with the YouTuber and everyone else watching,” explains Ms 5000 Watts. And that's a big reason to tune in: to see how other people interpret certain games and to share that experience with others. However, many of the most successful YouTubers and Streamers add their own narrative (or expose viewers to very human stories, especially in eSports) to games. It’s one thing to have someone explain a solution to you quite another to have them show you, and talk through it.
#Fantasy general 2 let play professional
Professional LoL streams are a goldmine for amateurs looking for killer tactics and strategies, and Let's Plays can help you get past a level (or puzzle) that you may be stuck on yourself. Oh, and let's not forget the fact that many people tune in to make themselves better at certain games.
We expect to be able to access our favourite games whenever and wherever we are, and streaming allows us to do that. It's more about topping up your relationship with the game when you don't have time to play yourself, rather than a total substitution. Got a spare 30 minutes while you eat lunch? May as well watch your favourite personality play Minecraft, or League of Legends, or Call of Duty (opens in new tab). Because people dedicate so much of their time to streaming-a handful are paid to do it as either a media or eSports role-you can simply tune in to see them play as your life dictates. Later in the interview, Ms 5000 Watts points to the ready availability of game streams as another key to their success.
#Fantasy general 2 let play tv
People will make their dinner, and sit down to watch the next instalment of a Let's Play instead of watching a standard TV show.” “It has turned into a more interactive TV show. At the risk of sounding like a stuffy, old-media dinosaur, I reached out to several people to ask: why? “It does seem crazy when you think about people just sitting and watching someone else play a video game,” says prominent YouTube personality Ms 5000 Watts (opens in new tab). In fact, some would rather tune in and see a game played on YouTube or Twitch, than actually pick up the pad themselves. Now, though, it's all part of the experience. They wanted to be involved, and you invited them to play with the second controller, but they “just wanted to watch”. As little as five years ago, the notion of someone watching you play was seen as a badge of shame, an activity that 'girlfriends' or 'little brothers' do because they didn't really understand what was going on with your game. While there are echoes of this in the past-where kids would gather at arcades to watch 'older boys' play Street Fighter 2, or exchange stories about Final Fantasy during English class-the idea of observing someone else playing a game is relatively new. The rise of streaming, sharing, and personality-lead communities has been astronomic.
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